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According to him the primary reasons for India’s underperformance are market inefficiencies and underdevelopment. This is most prominently manifested in return to origin (RTO) rates across India, especially when cash on delivery (COD) orders are involved. “The primary reason for under performance of e-commerce is RTO rate across PAN India, especially in COD orders involved. Currently COD rate is 90 percent in Tier -II and -III cities as compared to metro cities. Due to this RTO rates are doubled, and this indicates efficiency gap in the Indian logistics industry,” he adds.

Even the Omnichannel model has significantly changed post the pandemic, evolving from a functional model to a specialised one.

“We believe that there would be a serious uptick in consumer demand with the onset of the festive season starting from Durga Puja and Diwali.

As next steps in the development of the website, Amaris plans to take the digital shopping experience for its patrons a few notches higher. This would include developments such as 360-degree videos, real-time trials, and VR simulations! As a brand who has already paved the way and has become an early settler in the fine jewellery ecommerce circuit, it will be exciting to see jewellery patrons enjoying the signature Amaris experience digitally.

Reaching Out to Consumers Through Social Media

Transformational Technology

Even at a pop-up store, all safety precautions were followed diligently. From using masks and gloves by staff to sanitizing each footwear after every touch, Metro Shoes pop-up store ensured consumers’ safety remains prime. The sales staff team updated customers on the latest collection and helped them shop conveniently in their vicinity.

The government needs to proactively assess the situation and eliminate the bottlenecks in manufacturing. India has a massive employable workforce and there is a dire need for self-sufficiency in various industries to bring down trade deficit. In our economy like India needs a robust manufacturing sector. The need for creating a robust manufacturing sector is critical.

Commenting on the launch, Dipali Goenka, CEO and Jt MD, Welspun India Limited states, “In response to the challenges posed by the COVID-19 pandemic, Welspun India has consistently innovated to address evolving consumer requirements. Having recently ventured into the health and hygiene category with Welspun Health, we are now launching a range of high quality anti-viral home textiles. We have partnered with the Australian HealthGuard Corporation to integrate cutting-edge technology that will minimize the spread of harmful viruses.”

“To survive this pandemic and emerge stronger, leaders in apparel, footwear, and textiles must incorporate sustainability within stabilization and new growth strategies, rather than retreat from commitments. The post-COVID consumer will prioritize trust and purpose and will likely evaluate companies based on how they acted during and after the crisis. Transparency will be highly relevant for all stakeholders. Sustainability will be enabled by technology and can be leveraged to drive innovation across design, supply chain management, and new business models,” the report further states.

Aside from being digital natives, another quality that sets China’s Gen Z apart from the previous generations of luxury buyers is their penchant for creative content, social media and interactive features.

Vikram Rao: The focus in the near future would be on global business development & business building. So far, our marketing was by and large confined to India and the Middle East. The partnership with C Path now gives us an opportunity to reach out to a multitude of brands and retailers in the US & EU, promote our technologies and service their requirements through global supply chains.

Banking on Technology for Seamless Consumer Experience

The store hosts a wide range of shoes and accessories comprising of heels, sandals, wedges, espadrilles, boots, loafers, mules, bags, wallets and more. With an international e-commerce platform, Pazzion is now ready to tap the fashion senses of the style savvy women of India.

Trusted by their business partners and known for their legacy – GBTL (formerly GRASIM Suiting and Gwalior Suitings) and OCM under the brand – GRADO has continued to garner a lot of admiration for this new and need-of-thehour product.

“One trend that is conscious buying is definitely going to pick up. The love for home grown brands and the major shift from offline to online shopping will also experience a surge in demand. We saw 30 percent increase in our organic searches since lockdown,” asserts Lee.

Research shows that viruses and bacteria, can remain active on textile surfaces for up to two days. Garments treated with HeiQ Viroblock actively inhibit viruses and kill them upon contact, helping to minimize the potential for re-transmission of pathogens through clothing.

“Making changes to materials, logistics and production processes to improve the sustainability of products and operations will slow, as sustainability is no longer top of retailers’ and consumers’ agendas. This is due to long-term adjustments being costly and many non-food retailers will be financially unstable as they emerge from this crisis after a significant period of low or no sales,” said Emily Salter, Analyst at GlobalData.

Dr Robert Monticello: We offer a unique organofunctional polymer based Antiviral and Antimicrobial Technology that is durable. This technology is marketed under the umbrella brand VIROBAN. VIROBAN N9 XTS-18 is proven very effective against viruses. This technology is proven to reduce infective viruses by 99.99 % when tested under ISO 18184 and the polymers are designed to have high compatibility with textiles. Our VIROBAN N9XTS-18 creates a highly-cationic charge density on the textile’s surface, deactivating the spread of the virus & bacteria on contact. The technology is designed to act quickly to prevent the transmission of viruses.

Vikram Rao: With this partnership, N9 World Technologies is now a ‘One Stop Shop’ for Global Brands & Retailers who are seeking innovative and sustainable specialty finishes for their textile products. A worldwide business development team is already in place for marketing and servicing customers with these proven technologies with global regulatory approvals.

In an interview with IANS, Singhania said India is a very large economy with 1.3 billion people. “While the world looks at us as a market, I think we should look within for our products which are best in the world,”he added.

Robert Monticello: All of the other quaternary silanes on the market are the same but the T20-19 and its XTS-18 custom blend are truly unique from the carbon length of its active to the consistent high-quality European manufacturing source of the T20-19. In addition, the XTS-18 is the only custom blend of a quaternary Silane that allows for rapid, durable binding of this active polymer technology on any textile surface.

A style-ahead brand, Madame promises to dress women from their innocent teens to their confident adulthood. The specially trained in-store associates are fashion connoisseurs themselves helping our fashion-focused customers find the best styles suited to the women.

Changing Consumption Pattern

In the UK, a new e-commerce market is shaping up largely driven by new trends around consumption, experience and personalisation, with technology being at the heart of the entire transformation. “We are already seeing a few big brands experimenting with A-commerce, i.e., e-commerce enabled with Augmented Reality and Automation. We see these brands are not only utilising these technologies in their stores and in experiences but also towards enhancing their relationship with consumers. Also, the offline versus online relationship is growing very strong across the entire fashion retail industry in Europe,” says Abdullah Abo Mihim.