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Starting the year on a glamorous note, Nykaa Fashion, the multi-brand fashion e-commerce platform announces its first brick & mortar store at the bustling Ambience Mall, New Delhi. With a variety of labels under one roof, Nykaa Fashion’s first store is here to up your style quotient. Shop from a range of categories- lounge wear, cocktail wear, work wear, accessories, and Indian designs amongst others.
With Nykaa Fashion’s private label brands like RSVP, Twenty Dresses, Mondano and Nykd by Nykaa and a curation of trendy, young Indian labels including Aachho, Lavanya the Label, Kaanchie Nangia and Anokhe Rang, the Nykaa Fashion store should be your go to fashion destination.
Commenting on the launch, Adwaita Nayar, CEO, Nykaa Fashion, said, “India’s style capital New Delhi is one of the key markets for Nykaa Fashion, making it the perfect choice for our 1st store location. Excited by all the love we have received on our e-commerce portal, it was time we extended the seamless shopping experience in a more personal way, and here we are at Ambience Mall. Nykaa Fashion prides itself in style-led curation and our aim is to offer our customers the perfect mix of on-trend and classic styles from a variety of established, emerging and newly discovered labels at the right price”.
When Nykaa Fashion launched in 2018, it was a breath of fresh air with a focus on premiumization and curation to drive discovery across categories like high street labels, luxury pret, kids wear, loungewear and vocal for local labels. The offline expansion will make the quintessential Nykaa Fashion experience available in an Omni channel format to fashion inclined consumers across the country.
Location: Nykaa Fashion, Ambience Mall, Unit No. A – 23, Ground Floor, 2, Nelson Mandela Marg, Vasant Kunj II, Vasant Kunj, New Delhi, Delhi 110070
Also, need-based shopping has graduated to occasion-specific shopping. Today, a consumer’s wardrobe has different attire according to specific occasions. The consumer is concerned about his image and is willing to dress up according to the occasion. This has resulted in increased spending on occasion wear.
The range includes kurtas, sherwanis and Nehru jackets for men and kurta sets, lehengas and dresses for women. Products from House of Pataudi will be available exclusively on Myntra and Jabong from October 25, across a price range of Rs 1,500-15,000 for men and Rs 2,000-20,000 for women.
He added, ” In terms of traffic, we have always had the maximum traffic, this time the search is unprecedented. One of three people are coming at looking at the fashion products and our job is to convert them. All our growth rates are indicative of who is ahead of whom. We are very clear that we are the preferred destination for fashion.”
She added, “As we continue to build our assortment, we are also focused on bringing on the right talent and expertise to drive our fashion business. With that in mind, today, I’m thrilled to announce the acquisition of Bare Necessities, a leading intimates online retailer, who will join the Walmart U.S. eCommerce portfolio.”
Textiles major Arvind Friday said it has received nod from the National Company Law Tribunal (NCLT) for its scheme of demerger of its branded apparel and engineering businesses into separate entities. According to the company, it expects demerger of branded apparel business and engineering business to become effective from the second half of November.According to the company, it expects demerger of branded apparel business and engineering business to become effective from the second half of November
Industry sentinels have also noted that it is the young demographic, with a greater proclivity towards ‘looking and feeling good’, who are amongst the core drivers of this phenomenon. “In my experience consumers between the ages of 18 to 35 make up a considerable number of occasion wear shoppers. This is a relatively young demographic whose members strive to look their best and often compete amongst one another in this respect,” says Surya Suri, Founder, Steele Collection.
Footwear brand Neeman’s has partnered with The Woolmark Company – the global authority on wool – launched a range of shoes made from Merino wool.Footwear brand Neeman’s has partnered with The Woolmark Company - the global authority on wool – launched a range of shoes made from Merino wool
Meanwhile, Kaaur says that there has been a shift in the past few years from the un-organized and tailored occasion wear market to the organized ready-made occasion wear, where people are happy to come and chose from the variety that retailers have to offer. Moreover, with international brands coming in, the men’s festive and occasion wear segment has gotten more competitive though domestic brands have not been greatly affected.
“Ehnix – which had a turnover of Rs. 18 crore in FY16-17 – is also available on Raymond Next, our own online portal and is listed in most of the online market places. We are planning to scale-up to a Rs. 100 crore brand soon,” concludes Bhanjdeo.
Following the commercial partnership with Shopper’s Stop Limited (SSL), Amazon Fashion’s on-boarded 140 plus brands with a selection of over 25,000 offering apparel, shoes, handbags, watches, beauty, office products and other categories. This includes brands such as Rheson, Kashish, Haute Curry etc.
The Indian men’s wear market is approximately Rs. 1,51,551 crore today. This includes apparel such as shirts, trousers, suits, winter wear, t-shirts, denims and others including innerwear, according to Steele Collection’s Suri. Of this, approximately Rs. 1.51 lakh crore is the size of the formal wear segment which is 10 percent or a little over Rs. 15,000 crore.